About

About Matthew McLaughlin

Matthew McLaughlin is a dynamic and accomplished sales professional with over 16 years of experience in the SaaS, cloud, and AI industries. Born on March 23, 1982, in Manassas, Virginia, he developed a passion for technology and innovation from an early age. After earning an Associate’s degree in Science from Northern Virginia Community College in 2003, he embarked on a career of exceptional achievements, continuous growth, and an unwavering commitment to excellence. Currently residing in North Carolina, Matthew has built a reputation as a skilled leader, innovative strategist, and trusted advisor in the tech industry.

Starting a Career in Technology

Matthew began his professional journey at Dito, LLC, a company specializing in Google Cloud solutions, where he quickly became one of the company’s early employees. His initial role as a Google Apps Technical & Implementation Specialist showcased his unique ability to merge technical expertise with practical problem-solving skills. He played a key role in helping organizations transition to Google’s cloud platforms, ensuring a seamless adoption process tailored to their needs.

In 2009, McLaughlin expanded his responsibilities as a Google Apps Change Management & Training Specialist, crafting training programs that empowered teams to maximize the potential of Google tools. This role demanded extensive travel, allowing him to collaborate with diverse clients and adapt to various organizational cultures. During this period, he worked with prominent entities such as Netflix, Franklin Covey, and the City of Los Angeles, solidifying his implementation and client success expertise.

Growth in Sales and Leadership

In 2014, Matthew transitioned into sales as a Google Cloud Account Manager at Dito, leveraging his technical background to excel in business development and relationship management. Between 2014 and 2017, his contributions significantly impacted the company’s growth, leading to a promotion to Vice President of Sales in 2018.

As Vice President, McLaughlin managed a team of 15 sales professionals, mentoring them to achieve remarkable results, including a 77% increase in customer acquisition within a year. He devised innovative sales strategies, enhanced client relationships, and secured high-profile accounts like Etsy, DocuSign, and HubSpot. His leadership was instrumental in establishing Dito as a trusted partner in the Google Cloud ecosystem.

Senior Account Executive at Dito

In 2020, Matthew McLaughlin took on the Senior Google Cloud Account Executive role, focusing on high-value, strategic deals. His efforts culminated in a landmark achievement—a $33 million, five-year contract renewal with Compass Real Estate, the largest deal in Dito’s history. Between 2020 and 2024, he contributed to a 57% revenue increase for the company, solidifying his reputation as a top performer with key clients like Shutterstock, AFL-CIO, and Campus Crusade for Christ.

Key Skills and Professional Strengths

McLaughlin has built a career based on technical knowledge, sales expertise, and leadership. His key strengths include:

Relationship building: He fosters trust-based relationships with clients and partners.

Sales expertise: He consistently exceeds sales targets and closes high-value deals.

Technical proficiency: His expertise in Google Cloud and SaaS solutions allows him to tailor solutions to clients’ needs.

Team leadership: He mentors and leads teams to achieve outstanding results.

Strategic thinking: He identifies opportunities and develops strategies that drive growth.

Community Involvement

Giving back has always been a priority for Matthew. As a Manassas Host Lions Club member, he participated in leadership roles, city cleanups, and fundraising efforts. After relocating to Raleigh, he began volunteering at the Food Bank of Central & Eastern North Carolina, where he actively contributes to alleviating food insecurity in his community.

Life Outside of Work

Beyond his professional life, McLaughlin is a devoted father of four who cherishes time with his children. From bike rides along the Raleigh Greenway to reading books together, he prioritizes creating meaningful moments. He enjoys outdoor activities like golfing, hiking, and fishing. Additionally, he is passionate about music, attending concerts, and learning guitar. His love for travel has taken him to destinations such as Paris, Amsterdam, and several Caribbean islands. At the same time, his culinary adventures involve cooking and experimenting with new recipes alongside his kids.

Matthew McLaughlin is a proven leader whose career exemplifies dedication, innovation, and results. From his early beginnings in technology to his sales and community service achievements, he embodies excellence across all aspects of life. McLaughlin continues to inspire those around him through his professional expertise, family commitment, and community contributions.